Apr 13
9
Posted by Matt Peters Big Data and analytics has been called the “next big thing,” and it can certainly make a strong case with the explosion of easily accessible, high-quality data available today. In the inbound marketing world, we have access to backlinks and anchor text, traffic and click stream data, search volume and click through rate (CTR), social media metrics, and many more.
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How Do You Know If Your Data is Accurate? A case study using search volume, CTR, and rankings